Selecting an Appropriate Message Structure Strategy Are they new constituencies who may need background, or is the audience familiar with the organization and just need updating on a new product or service? This will help you determine how much new information they’ll need and how much evidence and detail to include. As a group, consider norms, traditions, standards, rules and values.Ĭonsider, too, how much they know about you and your organization. In addition to identifying education, training, age and gender, attempt to learn about opinions, interests, expectations and attitudes. Then consider the audience as individuals. So what do you want to know about your audience?įirst consider if they are a primary audience, one who receives a message directly, or secondary, one who receives your message from another source or may be affected by it. Tailoring your communication to your audience’s needs and interests guarantees your chance of being understood and achieving your objective. Understanding Your AudienceĮffective communication involves not only analyzing the situation from your perspective as the sender of the message, but also from your audience’s viewpoint. So first ask why, and you may find you will be more efficient and no longer agonize about a writing task or speaking engagement. Will they wonder why they received the message and need to scroll through it to determine what you want them to do? Most of us, confronted with such material, will put it aside, close the window, or stop listening. Then consider whether your purpose will be clearly understood by your readers or listeners. A strategic approach to the task forces you to first think about the purpose and to ask why are you writing or speaking. They may spend hours staring at the computer screen to craft that perfect opening paragraph, often to no avail. When faced with a writing or speaking task, many people obsess first about what they want to say. So why do we often hear the refrain, “the problem around here is communication”? Knowing Your Purpose Strategic communication involves four elements: knowing your purpose, understanding your audience, selecting an appropriate message structure strategy and identifying the appropriate channel. That requires thinking strategically about communication and recognizing that repairing communication mishaps is costly and time consuming, if it can be done. It has enhanced our ability to maintain closer contact with our constituencies and to cultivate relationships with new clients and customers, but it also demands more effective communicators who are skilled at crafting clear and concise messages within tight deadlines.
Emerging technology has profoundly impacted the workplace and how we communicate.
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